ALL IN, Olympus’s 2017 National Sales Meeting, needed to show the idea of a team working together to make a whole. I chose a mosaic-like theme with variations of the Olympus colors to depict diverse people coming together to execute a common goal. The logo and brand was applied to name badges, promo items, presentations, and different signage around the event space. An additional theme was also made for their “Outstanding Achievement Awards“ sales dinner.

This sales meeting would be presented to 1,400 employees, so this was months of conceptualizing, strategic planning, and creative execution for it to come together in an Atlantic City.

Creative direction: James Nash, First Generation

Global Employment USA (GEUSA) has been recruiting employers and job candidates in North America’s industrial market for over 30 years. They needed a new brand and website to show their experience in a more modern light.

For the logo, I made the “G” and “E” a part of the American flag, and made the colors slightly off hue from traditional flag colors to give it more vibrance. Their main focus of their new website was to make it easy and clear for employers and applicants to find the right jobs or upload job descriptions.

Even fun companies have to get down to business sometimes, but for Crayola that still means including a lot of color!

They had a great year, but they wanted to inspire their employees to still dream BIG for 2016. Crayola needed a State of the Business Meeting theme that could be carried over into videos, powerpoint presentations, and into the different categories of the meeting.

Creative Direction: William Sloan, First Generation

The Civic Theatre of Allentown, PA had undergone some major renovations in 2018, and wanted to celebrate their grand re-opening with a bang! Volunteers and administration spent countless hours fundraising and organizing this event and needed to show the theater’s history and all the hard work that went into the big night.

This program shared thank you letters from administration, donor names, before and after photos, and stories of the theater’s history. It was given to the attendees of the grand re-opening, where Billy Elliot was performed.

Creative Direction: William Childs

Working with the Crayola Product catalog brings a sense of nostalgia and fun to this behemoth project.  Every year, new products are added and discontinued ones are deleted, images are updated, all while giving the products (almost 600) equal integrity within the layout.

Catalog cover artwork 2015, 2016: Francesca Farrisi
Creative direction: William Sloan, First Generation

Penn Community Bank needed a flyer and brochure duo to help inform small business owners of their PennEdge lending program. They wanted a simple and modern design paired with a die cut to display the title while the brochure is closed.

Creative direction: James Nash, First Generation

PMI's Pulse of the Profession reaches thousands of project managers across the globe, but wanted needed to give their brand a little update. Keeping the key elements that they loved, like the red adrenaline bars and faint grey grid, I redesigned their infographics and charts, all while keeping a consistent look for the four covers in the series.

Creative direction: William Sloan, First Generation

This client was looking to update their existing brand. I took their name, Keystone Farms Cheese, literally and made a keystone shape in the negative space of the barn door. I kept the similar colors to their old logo, so that this new look could still be familiar to their regular customers.

Ashton Commercial Builders have been constructing homes and businesses in the Dallas–Fort Worth Area since 2005. They needed a new websites for their sub-branches, Mourton Bros (building development) and Ashton Wynne Homes (home contractors), to showcase their expertise and previous work in a more modern light.

Overall their brands share a neutral blue color, so I tied that in with simple icons, and household textures like tile, wood paneling and outdoor siding for some of the panel backgrounds.

MTF needed a beachy, vibrant theme that could be carried over into videos and powerpoint presentations for their national sales meeting in Miami, FL. MTF is a non-profit service organization that provides clinically sound, safe allograft tissue for medical establisments. 

Creative direction: James Nash, First Generation

This client was looking for a logo to update her resume, cover letter, and business cards now that she had graduated with a new degree. She was going by the name "Jenny Wren" and was drawn to this red color and the modern line art style.

Susan Padron, a personal stylist from Philadelphia, was recommended to me when she was looking for new business cards and a new self brand. For her new look, she wanted simple and modern geometric patterns paired with bight colors and gold foil. 

Paddle Out Adventures, a recreational paddle boarding business in Clearwater FL needed a new logo. They wanted it to depict a sense of adventure but still be friendly enough for families. They also wanted a single color logo that could be printed on t-shirts. 

Guardian needed an updated look for their PowerPoint decks and a consistent look for the icons used throughout their presentations. It was important to hone in on fine details and consistency to keep the company's integrity as the main focus. I also illustrated icons to match the presentation’s new look and to bring life to the most important information.

Creative direction: William Sloan, First Generation