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Working with the Crayola Product catalog brings a sense of nostalgia and fun to this behemoth project. Every year, new products are added and discontinued ones are deleted, images are updated, all while giving the products (almost 600) equal integrity within the layout.
Catalog cover artwork 2015, 2016: Francesca Farrisi
Creative direction: William Sloan, First Generation
Working with the Crayola Product catalog brings a sense of nostalgia and fun to this behemoth project. Every year, new products are added and discontinued ones are deleted, images are updated, all while giving the products (almost 600) equal integrity within the layout.
Catalog cover artwork 2015, 2016: Francesca Farrisi
Creative direction: William Sloan, First Generation